Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts
New MBA Programmes
From the late 19th century to the 21st century the world has transformed into a big global market where the need for smart leaders is increasing at a rapid speed. The MBA sector has not only provided leaders to the world market but has also expanded its horizon by offering varied specialization in business arena. From the four basic principles of Sales, Marketing, HR and Finance, MBA has also incorporated more specialized fields Media Management, IT, Retail, Hospital Administration, Hospitality Management and even Pedagogy.
MBA is not limited to the business field nowadays, it has seeped deeper into the realms of human lifestyle. The traditional form of MBA which used to provide specialization in Sales, Marketing, HR or Finance has embraced other arenas with open arms.
No sector now is exempt from the influence of the MBA. Over the last decade, the MBA has firmly established itself in the non profit sector: health, charities, local government, the civil service, education, law and even church management.
MBA is no more managing a Business but has transformed itself into a skill which is being mastered by almost everyone. There are courses like Masters in Hospital Administration, Masters in Foreign Trade, Masters in Media Management, Masters in Pharmaceutical Management and even Masters in Event Management.
Let’s delve into the new route on the highway of Management
Few years back, Retail Management was a newbie among the sturdy courses like Marketing, Sales, Finance and HR. It was thought that new add ons will not stay for long but with increasing demand of specialized management professionals in every field, new wave of courses in the management sector is growing at a fast pace. Here are few new courses which have added a more fine edge to the contours of basic management skills:
MBA is not limited to the business field nowadays, it has seeped deeper into the realms of human lifestyle. The traditional form of MBA which used to provide specialization in Sales, Marketing, HR or Finance has embraced other arenas with open arms.
No sector now is exempt from the influence of the MBA. Over the last decade, the MBA has firmly established itself in the non profit sector: health, charities, local government, the civil service, education, law and even church management.
MBA is no more managing a Business but has transformed itself into a skill which is being mastered by almost everyone. There are courses like Masters in Hospital Administration, Masters in Foreign Trade, Masters in Media Management, Masters in Pharmaceutical Management and even Masters in Event Management.
Let’s delve into the new route on the highway of Management
Few years back, Retail Management was a newbie among the sturdy courses like Marketing, Sales, Finance and HR. It was thought that new add ons will not stay for long but with increasing demand of specialized management professionals in every field, new wave of courses in the management sector is growing at a fast pace. Here are few new courses which have added a more fine edge to the contours of basic management skills:
- MBA in Communication: The most crucial aspect of any company’s success is the flow of effective communication among the various departments so that they can perform effectively for a common good. An MBA in Communication prepares a professional to solve communication problems within an organisation. They also reach out to clients, media and other corporate managers for promoting the business. Various big corporate houses now have a separate Business communication department which handles all the communication to be held within or outside the company.
- MBA in Hospital Management: With development, India has witnessed growth in every sector. Health Industry, being the most crucial for humanity has also transformed itself into a more organised and professional structure. The need for better health facilities has increased the demand for specialized professionals to manage the health services. MBA in Hospital Management prepares professionals with the same purpose. There are various medical students who are opting for MBA in Hospital Management so that they can help the society by managing the health services in the most effective manner. They need to be updated with advances in medicine, computerised diagnostic and treatment equipment, data processing technology, government regulations, health insurance changes, and financing options. It is a very high-paying and rewarding profession.
- MBA in Real Estate: Development projects, housing societies and construction of corporate hubs, shopping complexes and many other buildings are all part of ever growing real estate industry. MBA in Real Estate prepares one to get train effectively in the business. Anyone wishing to pursue real estate development as a career should consider an MBA.
There are more courses which are providing more specialized knowledge in respective fields like MBA in Hotel Management, MBA in Information Technology, MBA in Media Management, MBA in Pedagogy, MBA Pharma, Masters in Agriculture Business, MBA in Systems Management, MBA in Digital Marketing, MBA in Entrepreneurship, MBA in Global Business, MBA in Luxury Market, MBA in Social Innovation and Impact, MBA in Supply Chain Management and Global Sourcing, Masters in Biotechnology, Post Graduate Degree in Islamic Economics, Banking and Finance, Corporate Social Responsibility, Wine Management, Football Management, Masters in Clinical Research, Masters in Petroleum Studies and much more.
Why should I do MBA?
MBA institutes cropping at every nook and corner reflects the popularity of the course among youngsters. From a student with B.A (Pass) to a MBBS Doctor, you can see infinite branches under the umbrella of MBA. The question is, why and how MBA has walked up the ladders and became first choice among students?
The major part of the answer lies upon the green paper ‘money’. Yes, the business handling skill allows you to earn more money than any other sector. A better economic life attracts lot of students and youngsters to pursue the course. “I have done B.Tech and have recently been promoted in my company but still I am preparing for MBA as I believe that being at the managerial level will be more lucrative than just being a team leader,” explains, Anoop Singh, software engineer with Adobe in India.
Opportunity in every sector
A doctor is to heal and Engineer is to create seems to converge with managing and leading. Businesses/corporate/organizations rely on its administration and management and are always on the lookout for smart leaders.
Earlier it were the MBAs in the core areas like Sales, Marketing, HR and Finance who used to run any sector of any organization. But, with the increase in specialization in fields like Medical, Hospitality, Education, Fashion, Event and Media, the companies hire people on the basis of their nature. An MBBS with a Masters in Hospital Administration always gets preference over a MBA in Marketing to head a Hospital or Medical College or a MBA in Hospitality Management to lead the hospitality team in the Commonwealth Games. “Currently I am preparing for CAT and pursuing my B.Arch. Though I can straightaway start working after my graduation but I wanted a Masters degree in my kitty. With various courses in MBA related to my field like MBA in Real Estate and Construction Management or MBA in Construction, chances for better opportunity is there in front of me,” shares Deepak, a student of B.Arch.
The scope is bright and high
The demand for highly skilled professionals led to the rise of new fields in the arena of MBA has not only widened the gates but has offered young students an indemnity of earning big bucks. “Now even doctors are moving towards MBA, though money is a major factor but it is the charm of leading that is pulling in medical students towards MBA. Courses like MBA in Hospital Administration or MBA in Pharmaceutical Management gives us the authority to manage things effectively and also to start our own venture by ourselves without hiring any other MBA professional,” states Meeta, a student of MBA in Hospital Administration.
The new courses in MBA have brought a new path of profession for students, world over. With the increasing scope of management skills in every aspect of life the specializations seems to grow…
Source:htcampus
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