MBA Data Courses

The four updated courses that will be offered to enrolled students on the Kellogg MBA program are:
Customer Analytics, taught by Professor Florian Zettelmeyer
Digital Marketing and Commerce, taught by Professor Richard E Wilson
Retail Analytics, Pricing and Promotion, taught by Professor Eric Anderson
Social Dynamics and Network Analytics (Social-DNA), taught by Professor PJ Lamberson
'Big data' is a term often used to refer to the data organisations collect about consumer habits, trends and other activities in order to raise productivity.
The Kellogg MBA is normally considered to be one of the leaders for data analytics, and while it previously covered so-called 'big data' areas, this shift will allow for students to cover the subject in even greater detail.