Show. Don't tell.

For a short speech, I generally like to have something physical to show the audience--a couple of photos, a prop, anything that gives the audience's eyes something to focus on. Think of the difference between announcing, "Yesterday, we signed an important deal," versus holding up a ballpoint pen and saying, "With this pen, we made history yesterday when we signed Spacely Sprockets to a five-year contract." (Or else, raise your coffee cup and proposing a toast, rather than just making an announcement.) It can be a little bit corny, granted, but it's much more memorable.
Key: If you use props, you almost always want to use them early in your remarks. Don't distract the audience and have them wondering what the projector is for, or why you are holding a teddy bear or a vacuum cleaner (or whatever your prop may be).

6. Make it personal

You do not need to bare your soul, but in almost every short speech there is an opportunity to connect on a personal level with your audience. Don't be afraid to allow emotion to enter into your voice if appropriate. If the news is good, say you're happy and proud; if you have to share something sad or infuriating, make your tone and your expressions match the news.
Key: A few short words can be enough to make a connection. Simply saying with sincerity something like, "On a personal note, I'm so incredibly proud of this group" or "I can't tell you yet how we will overcome this challenge, but I can tell you for damn sure we will find a way"--depending on the circumstance--can be enough.

7. Speak up.

All of your preparation, cutting, organizing, and emotion goes for naught if people can't hear you. If you have good audio equipment, use it. If not, at least start out by asking whether people can hear your voice. One trick: Ask the audience to raise their hands if they can hear you well. If you see a patch of people somewhere without their hands up, you know there's an issue you need to address.
Key: Remember that ensuring everyone can hear is your responsibility. Project your voice, and if you find that people in the back can't hear what you have to say consider moving to the center. If you run into trouble and can't find a solution, cut your remarks short, and find a way to follow up later.

Source: Inc.

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